Privacy Policy

At Leeloo Dolls Ltd., known as "Leeloo Dolls", we hold your privacy in the highest regard and are committed to safeguarding your personal data. This privacy policy explains how we gather, use, transfer, and disclose your data. This policy applies when you engage with us through our websites, social media channels, email, phone, or participate in our contests or events. The policy covers the following:

  • The personal data we collect
  • How we collect your data
  • How we use your data
  • Marketing preferences, advertisements and cookies
  • Links to other websites and third parties
  • How we share your data
  • Your rights
  • Changes to this privacy notice
  • How to contact us

Who is Leeloo Dolls

Leeloo Dolls is a UK-based official retailer of leading sex doll brands.

Leeloo Dolls Ltd, of Suite 1065, Unit 3A, 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom (collectively referred to as “Leeloo Dolls”, “we”, “us” and “our” in this privacy notice) is the controller and responsible for your personal data collected through the website (the “website”).

For any questions regarding this privacy policy or your personal data, you can contact our Data Protection Officer. The contact details can be found in the "How to Contact Us" section at the end of this policy.

Our commitment to you

We are devoted to the secure and fair management of your personal data. Your data is processed with transparency, legality, and fairness. This privacy policy explicates the personal data we obtain from you and its usage. We gather and use your personal data for several purposes including, but not limited to:

  • Processing your orders
  • Fulfilling orders placed on your behalf (e.g., e-gift card orders)
  • Updating you on the latest offers and trends
  • Enhancing your shopping experience
  • Tailoring our marketing to your interests
  • Improving our services
  • Fulfilling our legal obligations

How we keep your data safe and secure

We employ appropriate organisational safeguards and security measures to prevent accidental loss, unauthorised access, alteration or disclosure of your data. Your personal data is securely encrypted during communication between your browser and our website. Any third-party contractors processing your personal data on our behalf are required to have robust security measures to protect your data and handle it in accordance with the law. In the unlikely event of a personal data breach, we will alert you and any applicable regulator as legally required.

The personal data we collect

Personal data refers to any information that can be used to identify an individual. It does not include anonymised data, where identifying information has been removed.

Our website is designed for an adult audience, and we do not knowingly collect any data from children under the age of 18 or sell products to children. If you are under the age of 18, you are prohibited from using or submitting your data to the website.

The personal data we collect falls into these categories:

  • Identity Data: First name, last name, title, date of birth (optional), occupation, personal description, photo, and gender.
  • Contact Data: Email address, billing address, delivery address, location, country, telephone number, loyalty programme membership number, and social media id (if you contact us through social media).
  • Financial Data: Payment card details and bank account information.
  • Transaction Data: Details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.), payments to and from you and details of other products and services you have received from us, correspondence or communications with you regarding your orders, and details of any rewards and bonuses awarded.
  • Technical Data: Details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
  • Profile Data: Purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
  • Usage Data: Information such as how and when you use our website/app, how you navigated through it, what you searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty programme activities; and details of any other Leeloo Dolls products and services used by you.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data as it does not directly or indirectly reveal your identity. For instance, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. Nevertheless, if we combine or connect Aggregated Data with your personal data such that it can directly or indirectly identify you, we treat the combined data as personal data which will be used following this privacy notice.

How we collect your data

We may collect personal data about you in the following ways:

  • Direct Interactions - We collect your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as outlined above) when you voluntarily fill in forms, input information online or interact with us by mail, phone, email or otherwise. For instance, you provide personal data when you:
    • Create an account or purchase products on our website;
    • Subscribe to our newsletter, discussion boards, social media sites or create favourites lists;
    • Enter a competition;
    • Join our loyalty programme;
    • Participate in a voluntary market research survey;
    • Contact us with a query or to report a problem (via phone, email, social media, or messaging service);
  • Automated Technologies or Interactions - As you engage with our website, we may automatically collect Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data when tasks via our website remain uncompleted, such as incomplete orders or abandoned baskets. This data is collected using cookies, server logs and similar technologies. Please see our Cookie Policy for further details.
  • Third Parties - We may obtain personal data about you from various third parties, which include:
    • Technical Data from third parties, including analytics providers like Google. Further information can be found in the section 'Marketing preferences, adverts and cookies'.
    • Technical Data from affiliate networks that you used to access our website;
    • Identity and Contact data from organisations (including law enforcement agencies), associations, and groups that share data for the purposes of fraud prevention and detection and credit risk reduction;
    • Contact, Financial and Transaction Data from providers of technical, payment, and delivery services.

How we use your data

The legal basis for processing your personal data

We only gather and process your personal data when we have a legitimate reason to do so. As a data controller, the legal basis for our gathering and use of your personal data varies depending on how and why we collected it.

We will only gather personal data from you when:

  • we have your consent to do so, or
  • we require your personal data to perform a contract with you, such as processing a payment from you, fulfilling your order, or providing customer support related to an order, or
  • the processing is in our legitimate interests and not overridden by your rights, or
  • we have a legal obligation to collect or disclose personal data from you.
Uses made of your personal data

Leeloo Dolls uses your personal data to facilitate a variety of different activities. The types of data used and the legal grounds we rely on when processing them, including our legitimate interests where appropriate, are outlined in the table below. Please note that we may process your personal data using more than one legal basis, depending on the specific activity involved. Should you require details about the specific legal grounds we rely on to process your personal data where more than one ground has been set out in the table below, do not hesitate to contact us.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
Creating an account and registering you as a new customer (either directly or via social media).
  • Identity
  • Contact
  • Consent
Processing and delivering your order, including recording order details, keeping you informed about the order status, processing payments and refunds, and collecting outstanding payments.
  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract with you
  • Necessary for our legitimate interests (e.g., to recover debts due to us)
Protecting our customers, Leeloo Dolls, and our website from fraud and theft, which may involve automated decision-making to assist in fraud prevention and detection.
  • Identity
  • Contact
  • Profile
  • Financial
  • Transaction
  • Performance of a contract with you
  • Comply with legal obligations, such as anti-fraud regulations or obligations imposed by financial institutions.
  • Fraud prevention and detection
Managing our relationship with you, including providing requested information, products, and services, notifying you about changes to our services, terms and conditions, or privacy notice, and requesting reviews or surveys.
  • Identity
  • Contact
  • Profile
  • Marketing and Communications
  • Consent
  • Performance of a contract with you
Enabling your participation in competitions, events, surveys, or receiving rewards for shopping with us.
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Where you have decided to enter into a competition or event, for the performance of a contract with you
Administering, protecting, and improving our business and website, which includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data, as well as setting default options such as language and currency.
  • Identity
  • Contact
  • Profile
  • Technical
  • Transaction
  • Marketing and Communications
  • Consent
Delivering relevant website content, online advertisements, and information, and measuring the effectiveness of the provided advertising.
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • Consent
Utilising data analytics to improve our website, products, services, marketing, customer relationships, and experiences, as well as for market research, statistical analysis, and survey purposes.
  • Technical
  • Usage
  • Consent
Recommending products, services, discounts, and offers that may be of interest to you, and sending such information by email, post, or SMS.
  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
  • Marketing and Communications
  • Consent.
  • See further details in the section 'Marketing preferences, advertisements and cookies'
Sending email reminders or notifications about incomplete tasks on our website, such as abandoned orders or baskets.
  • Identity
  • Contact
  • Usage
  • Consent
Processing and delivering your e-gift card orders, including payment processing and communication with you and/or the designated recipient if delivered to someone else.
  • Identity
  • Contact
  • Financial
  • Transaction
  • Performance of a contract

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose that is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will inform you and explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.

Should you have any questions about how Leeloo Dolls uses any of your personal data, kindly contact our Data Protection Officer at

How long we keep your data for

We will retain your personal data only as long as necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available upon request.

Marketing preferences, advertisements and cookies

Marketing - your preferences

We may send you marketing communications and promotional offers:

  • if you have created an account with us or purchased products from us, or registered for a promotion or event, and you have not opted out of receiving such marketing (in accordance with your preferences, as outlined below);
  • by email if you have opted for email newsletters;
  • if you have given us your details when you entered a competition and you have agreed to receive such marketing (in line with your preferences, as explained below).

We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form an impression on what we think you might like or what might interest you, and to send you details of products and offers which could be relevant to you.

We will request your preferences in relation to receiving marketing communications by email, post, SMS and other communication channels.

Occasionally, we may also include inserts advertising goods, services, or offers from other third-party companies that might interest you with your order.

Regarding third-party marketing communications, we will obtain your explicit opt-in consent before we share your personal data with any third party for marketing purposes.

You will always maintain full control over your marketing preferences. If at any point, you wish to stop receiving marketing information from us (or any third party, if applicable):

  • you can unsubscribe or 'opt-out' by using the unsubscribe button and following the link included in the footer of any marketing email; or
  • account holders may withdraw their consent by simply logging into My Account and editing your 'Contact Preferences'.

We will process all opt-out requests as soon as possible. However, please note that due to the nature of our IT systems and servers, it may take a few days for any opt-out request to be implemented.


Our website uses cookies to differentiate you from other users of our website and to keep track of your visits. They assist us in providing you with the best possible experience when you browse our website and in making enhancements to our website. They also aid us and our advertising networks in making advertising relevant to you and your interests. You can adjust your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

For detailed information on the cookies which we and our third-party providers use and the reasons why we use them, please refer to our Cookie Policy.

Online advertising

We utilise online advertising to keep you updated about our activities and to assist you in finding our products. Like many companies, we may target Leeloo Doll banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We achieve this using a variety of digital marketing networks and ad exchanges, along with a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

Analytics and targeted advertising tools

We use an array of analytics and targeted advertising tools to present relevant website content on our website and online advertisements on other websites and apps (as detailed above) to you, provide relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For instance, we use tools like Google Analytics to analyse Google's interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender and interests) to target and enhance our marketing campaigns, marketing strategies and website content.

We may also use tools provided by other third parties, such as Facebook and Bing to carry out similar tasks, using your Contact, Technical, Usage and Profile Data.

To opt out of targeted advertising, you need to disable your ‘cookies’ in your browser settings (see Cookie Policy for details) or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features. As an additional privacy measure, you can also utilise the Digital Advertising Alliance's tool called WebChoices, which includes companies such as Google, Responsys and Facebook. WebChoices can perform a quick scan of your computer or mobile devices, identify which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly.

Should you require any further information about the data collected by these third parties or the manner in which the data is used, please contact us.


We use JivoChat to provide live chat services on our website. JivoChat may collect data such as your name, email address, and chat history. This data helps us to provide you with immediate support and enhance your customer service experience. For more details on how JivoChat processes your data, please refer to JivoChat's privacy policy.


We use Marquiz to create interactive quizzes and surveys. Marquiz may collect data such as your email, phone number, responses to quizzes, which helps us understand your preferences and improve our products and services. For more information on how Marquiz processes your data, please refer to Marquiz’s privacy policy.

Payment Processing

We use third-party payment processors (including Stripe, Paypal, and in specific regions, Klarna and Clearpay) to handle your payment transactions securely. These payment processors adhere to stringent security measures to protect your payment information. Leeloo Dolls does not store your payment information. Your payment details are provided to the selected payment processing service, which is obligated to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data.

Links to other websites and third parties

Our website may contain links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How we share your data

We may disclose and share your personal data with the parties set out below:

  • Where you have given us consent to do so. For instance, if you have agreed to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications;
  • To business partners, suppliers, sub-contractors, and other third parties that we use in connection with the running of our business for the purposes set out in the table above in the section ‘How we use your data’, such as:
    • Third-party service providers that we engage to provide IT systems and software, and to host our website;
    • Third-party payment processing services (including Worldpay, Adyen, Paypal, and in specific regions, Klarna, Laybuy, Clearpay, and Zip) to process your payment to us. Leeloo Dolls does not store your payment information. Your payment details are provided to the payment processing service you have selected, who are obliged to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data;
    • Services and to provide marketing and advertising services;
    • Third-party service providers that we engage to deliver goods you have ordered and to manage any returns;
    • Third-party service providers that we engage to send emails and postal mail on our behalf, including in relation to incomplete orders or abandoned baskets, or marketing communications, to provide data cleansing services and to provide marketing and advertising services;
    • Analytics and search engine providers that assist us in the improvement and optimisation of our website;
    • Affiliate networks through whom you have accessed our website;
  • To any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
  • To protect our customers and Leeloo Dolls website from fraud and theft, we may share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name, and location), together with account information, with third-party organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
    • We may share your personal data with fraud prevention and analysis service providers, in order to carry out fraud prevention checks on our behalf. Please contact us to find out which service we are currently using and to find out more about their privacy policy.
    • We may further share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name, and location), together with account information, with organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
  • To our professional advisors including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

Your data and countries outside of Europe

Your personal data may be transferred to, stored at, and processed in destinations outside the European Economic Area ("EEA") by using legally approved mechanisms for transferring data across borders. This might include processing by our employees or our suppliers who operate outside the EEA, in activities such as order fulfillment, payment processing, and provision of support services. Rest assured, we will ensure that your data is treated with the highest security standards and in accordance with this privacy notice.

When we transfer your personal data outside the EEA, we guarantee the same level of data protection by implementing appropriate safeguards as mandated by law. This might include the use of specific contractual clauses approved by the European Commission, which ensure the same level of protection for your personal data as it has within Europe. More information about these clauses can be found here.

If you require additional information about the specific countries we may transfer your personal data to, or the particular mechanism we use for data transfer outside the EEA, please feel free to contact us.

Your Rights

As a data subject, you have several rights under the data privacy legislation. Under certain circumstances, you have the right to:

  • request access to your personal data
  • request correction of your personal data
  • request erasure of your personal data
  • request restriction of processing of your personal data
  • request the transfer of your personal data
  • object to processing of your personal data
  • request human intervention for automated decision making

Each of these rights is briefly explained below. If you wish to exercise any of these rights, please reach out to us at

Changes to this privacy notice

From time to time we may change this privacy notice. If there are any significant changes we will post updates on our website, applications or let you know by email.

How to contact us

We welcome feedback and are happy to answer any questions you may have about your data.

Please send any questions, comments or requests for more information to our nominated representative and Data Protection, who can be contacted at

Last updated: 02/08/2023

Leeloo Dolls Ltd.

Registered Company Number: 15043162