Who is Leeloo Dolls

Leeloo Dolls is a UK-based official retailer of leading sex doll brands.

Leeloo Dolls Ltd, of Suite 1065, Unit 3A, 34-35 Hatton Garden, Holborn, London, EC1N 8DX, United Kingdom (collectively referred to as “Leeloo Dolls”, “we”, “us” and “our” in this privacy notice) is the controller and responsible for your personal data collected through the www.leeloodolls.co.uk website (the “website”).

For any questions regarding this privacy policy or your personal data, you can contact our Data Protection Officer. The contact details can be found in the "How to Contact Us" section at the end of this policy.

Our commitment to you

We are devoted to the secure and fair management of your personal data. Your data is processed with transparency, legality, and fairness. This privacy policy explicates the personal data we obtain from you and its usage. We gather and use your personal data for several purposes including, but not limited to:

• Processing your orders
• Fulfilling orders placed on your behalf (e.g., e-gift card orders)
• Updating you on the latest offers and trends
• Enhancing your shopping experience
• Tailoring our marketing to your interests
• Improving our services
• Fulfilling our legal obligations

How we keep your data safe and secure

We employ appropriate organisational safeguards and security measures to prevent accidental loss, unauthorised access, alteration or disclosure of your data. Your personal data is securely encrypted during communication between your browser and our website. Any third-party contractors processing your personal data on our behalf are required to have robust security measures to protect your data and handle it in accordance with the law. In the unlikely event of a personal data breach, we will alert you and any applicable regulator as legally required.

The personal data we collect

Personal data refers to any information that can be used to identify an individual. It does not include anonymised data, where identifying information has been removed.

Our website is designed for an adult audience, and we do not knowingly collect any data from children under the age of 18 or sell products to children. If you are under the age of 18, you are prohibited from using or submitting your data to the website.

The personal data we collect falls into these categories:

• Identity Data: First name, last name, title, date of birth (optional), occupation, personal description, photo, and gender.
• Contact Data: Email address, billing address, delivery address, location, country, telephone number, loyalty programme membership number, and social media id (if you contact us through social media).
• Financial Data: Payment card details and bank account information.
• Transaction Data: Details of your purchases and the fulfilment of your orders (such as basket number, order number, subtotal, title, currency, discounts, shipping, number of items, product number, single item price, category, tax etc.), payments to and from you and details of other products and services you have received from us, correspondence or communications with you regarding your orders, and details of any rewards and bonuses awarded.
• Technical Data: Details of the device(s) you use to access our services, your internet protocol (IP) address, login data, your username and password, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform.
• Profile Data: Purchases or orders made by you, product and style interests, preferences, feedback, and survey responses.
• Usage Data: Information such as how and when you use our website/app, how you navigated through it, what you searched for; website/app performance statistics, traffic, location, weblogs and other communication data; loyalty programme activities; and details of any other Leeloo Dolls products and services used by you.
• Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data as it does not directly or indirectly reveal your identity. For instance, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. Nevertheless, if we combine or connect Aggregated Data with your personal data such that it can directly or indirectly identify you, we treat the combined data as personal data which will be used following this privacy notice.

How we collect your data

We may collect personal data about you in the following ways:

• Direct Interactions - We collect your Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data (as outlined above) when you voluntarily fill in forms, input information online or interact with us by mail, phone, email or otherwise. For instance, you provide personal data when you:
  • Create an account or purchase products on our website;
  • Subscribe to our newsletter, discussion boards, social media sites or create favourites lists;
  • Enter a competition;
  • Join our loyalty programme;
  • Participate in a voluntary market research survey;
  • Contact us with a query or to report a problem (via phone, email, social media, or messaging service);
• Automated Technologies or Interactions - As you engage with our website, we may automatically collect Technical Data about your equipment, Usage Data about your browsing actions and patterns, and Contact Data when tasks via our website remain uncompleted, such as incomplete orders or abandoned baskets. This data is collected using cookies, server logs and similar technologies. Please see our Cookie Policy for further details.
• Third Parties - We may obtain personal data about you from various third parties, which include:
  • Technical Data from third parties, including analytics providers like Google. Further information can be found in the section 'Marketing preferences, adverts and cookies'.
  • Technical Data from affiliate networks that you used to access our website;
  • Identity and Contact data from organisations (including law enforcement agencies), associations, and groups that share data for the purposes of fraud prevention and detection and credit risk reduction;
  • Contact, Financial and Transaction Data from providers of technical, payment, and delivery services.

How we use your data

The legal basis for processing your personal data

We only gather and process your personal data when we have a legitimate reason to do so. As a data controller, the legal basis for our gathering and use of your personal data varies depending on how and why we collected it.

We will only gather personal data from you when:

• we have your consent to do so, or
• we require your personal data to perform a contract with you, such as processing a payment from you, fulfilling your order, or providing customer support related to an order, or
• the processing is in our legitimate interests and not overridden by your rights, or
• we have a legal obligation to collect or disclose personal data from you.

Uses made of your personal data

Leeloo Dolls uses your personal data to facilitate a variety of different activities. The types of data used and the legal grounds we rely on when processing them, including our legitimate interests where appropriate, are outlined in the table below. Please note that we may process your personal data using more than one legal basis, depending on the specific activity involved. Should you require details about the specific legal grounds we rely on to process your personal data where more than one ground has been set out in the table below, do not hesitate to contact us.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another purpose that is compatible with the original purpose. If we wish to use your personal data for an unrelated purpose, we will inform you and explain the legal basis which allows us to do so. We may process personal data without your consent, in compliance with the above rules, where this is required or permitted by law.

Should you have any questions about how Leeloo Dolls uses any of your personal data, kindly contact our Data Protection Officer at info@leeloodolls.co.uk.

How long we keep your data for

We will retain your personal data only as long as necessary for the purpose(s) it was provided for and to meet our legal obligations. Further details of the periods for which we retain data are available upon request.

Marketing preferences, advertisements and cookies

Marketing - your preferences

We may send you marketing communications and promotional offers:

• if you have created an account with us or purchased products from us, or registered for a promotion or event, and you have not opted out of receiving such marketing (in accordance with your preferences, as outlined below);
• by email if you have opted for email newsletters;
• if you have given us your details when you entered a competition and you have agreed to receive such marketing (in line with your preferences, as explained below).

We may use your Identity, Contact, Technical, Transactional, Usage, Profile Data and Marketing and Communications Data to form an impression on what we think you might like or what might interest you, and to send you details of products and offers which could be relevant to you.

We will request your preferences in relation to receiving marketing communications by email, post, SMS and other communication channels.

Occasionally, we may also include inserts advertising goods, services, or offers from other third-party companies that might interest you with your order.

Regarding third-party marketing communications, we will obtain your explicit opt-in consent before we share your personal data with any third party for marketing purposes.

You will always maintain full control over your marketing preferences. If at any point, you wish to stop receiving marketing information from us (or any third party, if applicable):

• you can unsubscribe or 'opt-out' by using the unsubscribe button and following the link included in the footer of any marketing email; or
• account holders may withdraw their consent by simply logging into My Account and editing your 'Contact Preferences'.

We will process all opt-out requests as soon as possible. However, please note that due to the nature of our IT systems and servers, it may take a few days for any opt-out request to be implemented.

Cookies

Our website uses cookies to differentiate you from other users of our website and to keep track of your visits. They assist us in providing you with the best possible experience when you browse our website and in making enhancements to our website. They also aid us and our advertising networks in making advertising relevant to you and your interests. You can adjust your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

For detailed information on the cookies which we and our third-party providers use and the reasons why we use them, please refer to our Cookie Policy.

Online advertising

We utilise online advertising to keep you updated about our activities and to assist you in finding our products. Like many companies, we may target Leeloo Doll banners and ads to you when you use other websites and apps, based on your Contact, Technical, Usage and Profile Data. We achieve this using a variety of digital marketing networks and ad exchanges, along with a range of advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook’s Custom Audience Service.

Analytics and targeted advertising tools

We use an array of analytics and targeted advertising tools to present relevant website content on our website and online advertisements on other websites and apps (as detailed above) to you, provide relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided. For instance, we use tools like Google Analytics to analyse Google's interest-based advertising data and/or third-party audience data (such as age, marital status, life event, gender and interests) to target and enhance our marketing campaigns, marketing strategies and website content.

We may also use tools provided by other third parties, such as Facebook, Content Square, Adroll, Responsys, Criteo and Bing to carry out similar tasks, using your Contact, Technical, Usage and Profile Data.

To opt out of targeted advertising, you need to disable your ‘cookies’ in your browser settings (see Cookie Policy for details) or opt-out of the relevant third-party Ad Settings. For example, you can opt-out of the Google Display Advertising Features. As an additional privacy measure, you can also utilise the Digital Advertising Alliance's tool called WebChoices, which includes companies such as Google, Responsys and Facebook.WebChoices can perform a quick scan of your computer or mobile devices, identify which participating companies have enabled customised ads for your browser, and adjust your browser preferences accordingly.

Should you require any further information about the data collected by these third parties or the manner in which the data is used, please contact us.

Links to other websites and third parties

Our website may contain links to and from the websites of our partner networks, advertisers and affiliates, or to social media platforms. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

How we share your data

We may disclose and share your personal data with the parties set out below:

• Where you have given us consent to do so. For instance, if you have agreed to receive marketing materials from third parties, or in respect of third parties’ (including co-branded or jointly promoted) products and services, we may pass your data on to the relevant third parties for the purpose of sending you such marketing communications;
• To business partners, suppliers, sub-contractors, and other third parties that we use in connection with the running of our business for the purposes set out in the table above in the section ‘How we use your data’, such as:
  • Third-party service providers that we engage to provide IT systems and software, and to host our website;
  • Third-party payment processing services (including Worldpay, Adyen, Paypal, and in specific regions, Klarna, Laybuy, Clearpay, and Zip) to process your payment to us. Leeloo Dolls does not store your payment information. Your payment details are provided to the payment processing service you have selected, who are obliged to comply with applicable regulations and data protection laws. Please refer to the privacy policy of the relevant provider for details of how they process your personal data;
  • Services and to provide marketing and advertising services;
  • Third-party service providers that we engage to deliver goods you have ordered and to manage any returns;
  • Third-party service providers that we engage to send emails and postal mail on our behalf, including in relation to incomplete orders or abandoned baskets, or marketing communications, to provide data cleansing services and to provide marketing and advertising services;
  • Analytics and search engine providers that assist us in the improvement and optimisation of our website;
  • Affiliate networks through whom you have accessed our website;
• To any third party to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
• To protect our customers and Leeloo Dolls website from fraud and theft, we may share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name, and location), together with account information, with third-party organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
  • We may share your personal data with fraud prevention and analysis service providers, in order to carry out fraud prevention checks on our behalf. Please contact us to find out which service we are currently using and to find out more about their privacy policy.
  • We may further share personal data that is required to make identity checks and personal data that we obtain from making identity checks (including data relating to your age, name, and location), together with account information, with organisations (including law enforcement agencies), involved in fraud prevention and detection and credit risk reduction. Please note that these third parties may retain a record of the information that we provide to them for this purpose;
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or
• To our professional advisors including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.

Your data and countries outside of Europe

Your personal data may be transferred to, stored at, and processed in destinations outside the European Economic Area ("EEA") by using legally approved mechanisms for transferring data across borders. This might include processing by our employees or our suppliers who operate outside the EEA, in activities such as order fulfillment, payment processing, and provision of support services. Rest assured, we will ensure that your data is treated with the highest security standards and in accordance with this privacy notice.

When we transfer your personal data outside the EEA, we guarantee the same level of data protection by implementing appropriate safeguards as mandated by law. This might include the use of specific contractual clauses approved by the European Commission, which ensure the same level of protection for your personal data as it has within Europe. More information about these clauses can be found here.

If you require additional information about the specific countries we may transfer your personal data to, or the particular mechanism we use for data transfer outside the EEA, please feel free to contact us.

Your Rights

As a data subject, you have several rights under the data privacy legislation. Under certain circumstances, you have the right to:

• request access to your personal data
• request correction of your personal data
• request erasure of your personal data
• request restriction of processing of your personal data
• request the transfer of your personal data
• object to processing of your personal data
• request human intervention for automated decision making

Each of these rights is briefly explained below. If you wish to exercise any of these rights, please reach out to us at info@leeloodolls.co.uk.

Changes to this privacy notice

From time to time we may change this privacy notice. If there are any significant changes we will post updates on our website, applications or let you know by email.

What are cookies

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They are used by most websites to improve your browsing experience and provide more personalised services or recommendations.

These files often include a unique identifier that is sent from a website to your device's browser, which is then stored on your device's hard drive. This unique identifier will allow our website to remember your actions and preferences (like login, language, font size, and other display preferences) over a period of time, so you don't have to keep re-entering them whenever you come back to the website or browse from one page to another.

Cookies can be "persistent" or "session" cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

There are also "first-party" and "third-party" cookies. First-party cookies are created by the website you're visiting, and their primary purpose is to enhance your browsing experience on that particular site. Third-party cookies, on the other hand, are created by websites other than the one you're visiting, and they're primarily used for tracking and online-advertising purposes. They also allow website owners to provide certain services, such as live chats.

Please note that cookies do not harm your computer, and they cannot carry viruses or install malware on your device. Moreover, they do not provide us with access to your computer or any information about you, other than the data you choose to share with us.

By using our website, you agree to the use of cookies and other technologies as set out in this policy. If you do not agree to such

How we use cookies

The types of cookies used and the available customisation options depend on the specific functions of the respective cookie.

Essential Cookies, crucial for maintaining the operation and security of our website, cannot be deactivated and do not require consent to be placed on your device. Other categories of cookies, referred to as non-essential cookies, need your prior consent before installation on your device. We classify these non-essential cookies as Functionality Cookies and Targeting Cookies.

Essential Cookies, vital for the website's operation and security, cannot be disabled and do not require consent for placement on your device. In contrast, non-essential cookies require your prior consent before placement on your device. These non-essential cookies are classified under the categories of Functional Cookies and Marketing Cookies.

Upon your visit to our homepage, we will seek your consent for non-essential cookies. If you haven't adjusted your preferences or browser settings to refuse non-essential cookies, our system will issue cookies and store them on your device in accordance with your most recent cookie preferences indicated to us.

Modifying Your Preferences and Browser Settings

The decision to allow us to download cookies is entirely yours.

Altering Browser Settings – You can adjust your browser settings to disable cookies and modify the approach to cookies downloaded onto your device. The location of these options varies depending on the browser you're using. For more information about cookies and how to disable them, visit:

https://ico.org.uk/for-the-public/online/cookies/ and www.allaboutcookies.org

Choosing to disable cookies by altering your preferences or browser settings may affect the functionality of our website and its features, potentially hindering the personalised experience. If you decide to delete all your cookies, you will need to update your preferences with us again. Similarly, if you use a different device, computer profile, or browser, you will need to restate your preferences.

Changes to This Cookie Policy

Periodically, we may update this Cookie Policy. In the event of significant changes, we will announce updates on our website, applications, or notify you via email.